Away Luggage

Away, creating a travel lifestyle brand through luggage and various travel products. Living in an era where accessibility is the key element in humans life, specially when considered traveling, every visit to another destination builds an understanding of cultures, community and people, not to forget you have to get out of your comfort zone.

Incharge

Identity & Branding, Strategy

Frame 12.png

Away was a startup during 2016 when the project was initiated, the company reached out to a bunch of students at Parsons to work on re-branding their image to public. We used Design Thinking process to navigate us in journey from research to finding the problem and delivering a solution. Not only did we develop new idea but also created prototypes of how they could approach their digital platforms.